Should you pay for referrals?
Some people believe that if you provide a great experience, referrals will happen organically. They don’t believe in paying people to make referrals. ✓ True: A great experience is the prerequisite. No reward fixes a bad experience. ✗ False: Experience alone produces referrals. It produces referral intent, not referral behavior. Great experience Referral reward Creates the willingnessContinue reading “Should you pay for referrals?”