The Introduction Changes Everything: What Three Viral Videos Tell Us About Car Buying in 2026
Three videos are going viral right now in the automotive world. Together, they tell you everything you need to know about why car buyers walk into your dealership stressed, guarded, and ready to leave.
Car Salespeople Are the Second Least Trusted Profession in America
A Gallup survey published in December 2025 asked Americans to rate the honesty and ethical standards of people in different professions.
Car salespeople ranked near the bottom. Only 6-7% of Americans rated car salespeople as having high or very high honesty and ethics. Car salespeople ranked second to last — just a few points above telemarketers and nearly tied with Members of Congress.
That's not an advertising problem. Dealerships and OEMs can't fix this by pouring more money into ads. That's a profession-wide trust crisis.
But here's what makes this fascinating. Ask anyone who works in the automotive industry. They'll tell you the same thing. People reach out constantly asking if they know anyone that works at a Toyota, Mercedes, Subaru, or any other dealership.
People don't trust car salespeople. But they desperately want to find one through someone they already trust.
Because when a friend says "my guy works there, he'll take great care of you" — everything changes. That salesperson is no longer a stranger trying to take advantage of them. They're an insider. They'll help you. They'll make sure you're taken care of.
Same profession. Same dealership. Completely different perception of the car salesperson.
The introduction changes everything.
Video 1: Someone Is Charging $1,000 to Negotiate Car Deals — and ~400 People Per Month Are Paying It
Tomislav Mikula — known as Tomi — is a former car salesperson who calls himself a Personal Car Buying Advocate and founder of Delivrd.
He charges consumers $1,000 to negotiate car deals on their behalf. He has 136,000 followers on Instagram and 612,000 followers and 10.4 million likes on TikTok.
He creates videos of himself negotiating car deals for his customers live. People watch and see exactly what it takes — the insider knowledge, the back and forth, the time commitment — and think it's worth $1,000 just to hand it off to someone who knows what they're doing.
People are not paying Tomi because they can't negotiate. Tomi even says it himself: don't hire me if saving money is your only goal. You can save more money by not hiring him.
People hire Tomi because they're afraid. Afraid of being lied to. Afraid of being taken advantage of. Afraid of making a $40,000 mistake they'll regret. The whole process feels stressful and designed to work against them. They don't trust car salespeople. They don't believe them. They want someone in their corner.
That's the trust gap in action.
According to CNBC, Tomi is on pace for 400 to 700 deals a month by summer — potentially $700,000 a month in revenue across his team of 15 employees. That's around $46,000 per employee per month. They all work remotely and don't work the late nights and weekends that car salespeople do.
The average car salesperson sells 12-15 cars a month and makes around $500 per car — that's $6,000 to $7,500 a month. Tomi's team built a business out-earning most salespeople by solving the one problem the industry hasn't: trust.
Video 2: This Dealership Owner Proved Car Shoppers Need a Trusted Insider
Mike Davenport is the owner of Mike's Car Store, a used car dealership in Georgetown, Indiana. His dealership has a 4.9 star rating and over 800 Google reviews.
When his employee Connor wanted to buy a Honda Civic, Mike handled the entire deal himself.
Mike is exactly the kind of insider Tomi's customers are paying $1,000 to find. Connor didn't need to pay anyone because he already knew Mike. He had direct access to someone who knew the business inside out and had his back the entire time.
Mike made this video to prove you don't need a broker. But what he actually proved is you do need someone who knows the car business inside out and will look out for you.
Connor came out nearly $3,000 ahead of what Carvana would have given him on his trade and paid nothing to a broker. Not because he didn't need help. Because he knew someone who works at a car dealership and had his back.
Most car buyers don't have a Mike. They don't know anyone who works in the car business and will look out for them. But they wish they did.
A dealership referral app makes it easy for every salesperson's customers and friends to introduce them to people they know. So more people already have someone they trust when they are shopping for a car.
Video 3: The Parody That Hit a Nerve
Raul Tomsa — known as Vincierge — is part of MotorWerks Auto Group, which includes a Mercedes-Benz dealership. He has 11,100 followers on Instagram and 7,664 followers and 52,200 likes on TikTok.
Raul made a parody video joking about charging customers just to look around or take a test drive. Because any salesperson knows the frustration — customers come in, take two test drives, ask a hundred questions, and leave without buying. His joke: what if we charged car shoppers just to help them buy a car? $250 for two test drives. $350 for three. $450 for unlimited.
Then Raul got on a live with Tomi and realized his joke wasn't far from reality. Tomi helps people find vehicles, gives a really great car shopping experience, and charges $1,000 for his services. People are paying it. Tomi told Raul that if customers are getting taken care of well, you should charge people for buying a car from you.
So Raul asked his audience a real question: would you pay a dealership upfront to shop for a car if you knew you'd get a fair price and an amazing experience? What would make a customer actually want to pay upfront just to work with you?
The answer is peace of mind. And peace of mind starts with the introduction.
Consumers don't need to pay $1,000 to Tomi to get that peace of mind. They just need a friend to say "my friend Raul works at Mercedes, he'll take great care of you." The referral app makes it easy for Raul's customers and friends to send that introduction to everyone they know in 6 seconds — and rewards them when their friend buys a car.
What All Three Videos Are Really Saying
Over 50 million cars are sold in the US every year. Most of those buyers don't know a single person who works at a dealership.
But they wish they did.
Because when they find out a friend knows someone at a dealership — that changes everything. They don't see that person as a car salesperson anymore. They see them as an insider. Someone their friend already trusts. Someone who will look out for them instead of taking advantage of them.
The Problem Is Not the Salesperson. It's the Introduction.
Mike and Raul are proof that great salespeople exist at dealerships. Salespeople who will look out for you, get you a fair deal, and make the whole experience feel nothing like what people dread.
The problem is most car shoppers meet their salesperson by filling out an online lead form or walking into a dealership cold. They don't know who they're going to meet. And because car salespeople are the second least trusted profession in America, they walk in guarded, skeptical, and ready for a fight. That changes the entire experience — for the customer and the salesperson.
Most Salespeople Are Uncomfortable Asking for Referrals. They Shouldn't Be.
Most salespeople hesitate to ask customers and friends for introductions. It feels like asking for a favor. It feels pushy. It feels like using relationships for personal gain.
That hesitation is understandable. But it's wrong.
Think about what you're actually asking. You're not asking someone to buy anything. You're not asking them to spend money. You're giving them the chance to be the person who connected their friend with exactly what they were already looking for — a trusted insider at a dealership who will look out for them. People pay Tomi $1,000 for that. Your customer can give it to their friend for free — and get rewarded for it.
Most people have a friend or family member who will be shopping for a car in the next 12 months. That person is going to fill out an internet lead form, walk into a dealership cold, and deal with a stranger they don't trust. Or they're going to pay someone like Tomi $1,000 just to feel safe.
When you ask a customer to introduce you to people they know, you're giving them the chance to be the hero. The friend who knew someone. The protector who made sure their family got taken care of. The go-to person their friends rely on when they need advice.
That's not a social risk. That's a high social status moment.
And if you took great care of your customer, they already want to tell people about you. They just don't know how. The referral app gives them a way to do it in 6 seconds.
You're not asking for a favor. You're giving them one.
Every Car Salesperson Already Has What Tomi Is Selling
Tomi built a $700,000 a month business because car salespeople aren't doing what he does. But they could. Every salesperson already has customers who had a great experience. They already have friends and family who trust them. They don't need a broker to step in between them.
The salespeople who figure this out — who position themselves as the trusted insider their customers refer friends and family to — won't just sell more cars. They'll earn more, stop working late nights and weekends, and stop chasing internet leads who are strangers that treat them like the enemy before they even say hello.
Ali Reda, the top car salesperson in the world, sells over 130 cars a month working only Monday through Friday and leaving by 6pm. He refuses to take dealer-driven opportunities. Today, if someone doesn't come in asking for him, he hands them off to another salesperson. Only repeats and referrals. That's what building a business on warm introductions actually looks like.
That's what Blabber makes possible. The referral app that turns every happy customer and every friend into warm introductions. So the people who need a car already know who to call before they ever fill out an internet lead form or walk into a dealership cold.
The industry doesn't need more brokers. It needs more salespeople who act like one.
That's how the best salespeople have always built their business. Blabber just gives every salesperson the tool to do it at scale.
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