Gary Vee’s 60-Second Referral Video — Rewritten For Car Salespeople

Gary Vaynerchuk recently shared a piece of advice for anyone running a service business. Landscapers. Hair stylists. Personal trainers. Consultants. He didn't mention car salespeople — but he should have. Because the strategy he laid out might be the single best move a car salesperson can make this year.

His advice was simple. Make one video. Send it to every single person in your phone. From A to Z.

Not a polished ad. Not a corporate intro. Just you, talking to a camera, telling people what you do. And here's the smart part — you're not asking them to buy a car from you. You're asking them to refer you to someone who's in the market.

Then sit down on a Sunday afternoon with your favorite drink and text it to everyone. Start at 2 PM. Go till 9 PM. Get it done.

That's it. That's the whole strategy.

Everything You Need To Pull This Off

• Video script: We took Gary's advice and wrote a video script specifically for car salespeople. Use it word-for-word. Jump to the script ↓
• Download teleprompter: Record the video with a BigVue teleprompter app. Paste the script, record with your smartphone while looking straight at the camera. Save time trying to memorize the script or rerecording it over and over. It's $25/month, but use this link for 50% off.
• Referral app (powered by Blabber): The referral app your dealership already gave you does the heavy lifting, so you can pull this off in one afternoon. Jump to easy steps ↓

Let's get into it.

The Video Script

Here's a script you can use almost word-for-word. Swap in your dealership name and two names from your contacts. The rest works as is.

Why Every Line In The Script Matters

A few notes on the script, because every sentence is doing a job.

• "Most of my business comes from referrals." This is social proof in the first ten seconds. You're telling people other humans already trust you, so they don't have to be the first.
• "Starting with [Adam Acosta] and ending with [Zachary Zimmerman]." This proves you really are texting everyone. It removes the awkwardness of the viewer wondering, "Wait, why am I getting this?" The answer is they're getting it because everyone is.
• "Takes six seconds." People won't refer you if it feels like work. Tell them how easy it is.
• "$200 as a thank you for the intro." Not a bribe. A thank you. The word choice matters. It signals you respect their time and trust.
• "I'll treat your friends and family the way I'd want my mom treated." This is the closer. It addresses the unspoken fear every person has when recommending a car salesperson. Are they going to embarrass me?

How To Pull This Off In One Afternoon (The Easy Way!)

Here's where most salespeople would quit before they even start. Texting hundreds of people one by one sounds exhausting. Copy contact, paste, type message, attach video, send. Repeat 400 times. Nobody's doing that on a Sunday.

This is exactly why your dealership's refer-a-friend app exists. It does the heavy lifting for you.

One-time setup:

• Open your dealership referral app
• Click Menu → Business Tools
• Click Media and upload your video. From now on, your video will automatically attach every time you share the referral app with someone.

Then for each contact:

• Click Share App
• Sync your phone contacts. Your full list, A to Z, now lives inside the app.
• Click the Share App button next to each contact. A text message opens with their phone number already filled in, the message already written, and your video already attached.

All you do is tap send.

Here's what "Share App" pre-fills:

When To Send It

Gary's advice on this is exactly right. Pick a Sunday afternoon. Start at 2 PM. Go until you've hit everyone. Most people are relaxed, on their phones, and likely to actually watch.

Send individually so it feels personal. The app makes that easy — every text goes out one at a time with the contact's first name in the greeting. It's personal at scale.
Do it once. Then do it again in six months with an updated video. The people who didn't refer you the first time might refer you the second time, because life changes fast and somebody in their world is always shopping.

The Bottom Line

Gary Vee gave this advice to landscapers and consultants and personal trainers. But the people who should listen hardest are the ones selling cars.

Your income depends on who knows you're in the car business. This is how you make sure they all do.

Three steps. Record the video. Open your refer-a-friend app. Go A to Z.

Then go sell some cars.