Automotive – Referral sales script: Customers who came from a referral
5 minutes to read
Updated March 23, 2026
When you ask customers for a referral, remind them they came from a referral, too. The research found that this raised the chance of a successful introduction by 21%. This makes it feel normal and natural to refer others. It increases comfort levels.
Sales script
| YOU | “[Customer name], do you have 5 more minutes that I can steal? |
| CUSTOMER | “Yeah, sure. What’s up?” |
| YOU | “[CustomerName], as you know, most of my customers come from warm introductions. If it weren’t for your friend [FriendName], I never would’ve met you. If I made it really easy, would you feel comfortable introducing me to 3 of your friends so I can meet them the same way I met you?” |
| CUSTOMER | Yes, sure. |
| YOU | [Transition to "STEP 2: Help them download your dealership referral app".] |
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