Gary Vee’s 60-Second Referral Video — Rewritten For Car Salespeople

Gary Vaynerchuk recently shared a piece of advice for anyone running a service business. Landscapers. Hair stylists. Personal trainers. Consultants. He didn't mention car salespeople — but he should have. Because the strategy he laid out might be the single best move a car salesperson can make this year.

His advice was simple. Make one video. Send it to every single person in your phone. From A to Z.

Not a polished ad. Not a corporate intro. Just you, talking to a camera, telling people what you do. And here's the smart part — you're not asking them to buy a car from you. You're asking them to refer you to someone who's in the market.

Then sit down on a Sunday afternoon with your favorite drink and text it to everyone. Start at 2 PM. Go till 9 PM. Get it done.

That's it. That's the whole strategy.

Everything You Need To Pull This Off

• Video script: We took Gary's advice and wrote a video script specifically for car salespeople. Use it word for word.
• Teleprompter: Record the video with a BigVue teleprompter app. Paste the script, record with your smartphone while looking straight at the camera. Save time trying to memorize the script or rerecording it over and over. Use this link to get 50% off.
• Dealership referral app (powered by Blabber): Open your dealership referral app, go to Business Tools → Share the App, sync your contacts. The text is pre-written. The phone number is pre-filled. Attach your video and tap send.

Let's get into it.

Why This Works So Well For Car Salespeople

Three things are doing three different jobs here, and you need all three.

• The app. Your dealership referral app is what makes referring actually easy. It takes 1 click for your friends and family to introduce you to people they know, track status of all referrals, connect their Venmo or PayPal and get paid fast.
• The text. The "share the app" text is what tells people the referral app exists. Without it, they'd never know they could refer you, or that there's a $200 thank you for doing it.
• The video. This is what makes them care. A text alone gets skimmed. But a video with your face in the thumbnail makes them stop and watch. They can see you, hear your voice, and remember who you are — even if you only met once years ago.

That last part is the difference between getting referrals and not. People don't refer salespeople. They refer humans they personally know.

The Script

Here's a script you can use almost word for word. Swap in your dealership name and two names from your contacts. The rest works as is.

Why Every Line Is In There
A few notes on the script, because every sentence is doing a job.
"Most of my business comes from referrals." This is social proof in the first ten seconds. You're telling people other humans already trust you, so they don't have to be the first.
"Starting with Aaron Abbott and ending with Zoe Zhang." This proves you really are texting everyone. It removes the awkwardness of the viewer wondering "wait, why am I getting this?" The answer is they're getting it because everyone is.
"Takes six seconds." People won't refer you if it feels like work. Tell them how easy it is.
"$200 as a thank you for the intro." Not a bribe. A thank you. The word choice matters. It signals you respect their time and trust.
"I'll treat your friends and family the way I'd want my mom treated." This is the closer. It addresses the unspoken fear every person has when recommending a car salesperson. Are they going to embarrass me?
How To Actually Send It (The Easy Way)
Here's where most salespeople would quit before they even start. Texting hundreds of people one by one sounds exhausting. Copy contact, paste, type message, attach video, send. Repeat 400 times. Nobody's doing that on a Sunday.
This is exactly why your dealership refer-a-friend app exists. It does the heavy lifting for you.
Open the app and go to Business Tools → Share the App. Sync your phone contacts. Now you have your full list, A to Z, sitting inside the app. Click Share App next to each contact and a text message opens with their phone number already filled in and the message already written for you.
The pre-written message looks like this:

Hi [Contact first name],
I work at [Dealership Name] in [City], and I get most of my business from referrals. It would mean a lot to me if you could introduce me to your friends and family by text.
Use our refer-a-friend app. The text is already written for you in the app. It only takes 1 click to hit send. As a thank you, you'll receive $200 for each friend who buys a car from us.
Thanks for even considering it.
[Your full name]
Use my invitation code: [Invitation code]
Download the refer-a-friend app here: [Link]

All you do is attach your video and hit send.
That's it. The text is written. The phone number is filled in. The invitation code and app link are already there. Your only job is attaching the video and tapping send.
This is what makes the A-to-Z strategy actually doable in one afternoon instead of one month.
When To Send It
Gary's advice on this is exactly right. Pick a Sunday afternoon. Start at 2 PM. Go until you've hit everyone. Most people are relaxed, on their phones, and likely to actually watch.
Send individually so it feels personal. The app makes that easy — every text goes out one at a time with the contact's first name in the greeting. It's personal at scale.
Do it once. Then do it again in six months with an updated video. The people who didn't refer you the first time might refer you the second time, because life changes fast and somebody in their world is always shopping.
The Bottom Line
Gary Vee gave this advice to landscapers and consultants and personal trainers. But the people who should listen hardest are the ones selling cars.
Your job lives and dies on whether people remember you when their cousin asks "hey, do you know anyone good?"
Three steps. Record the video. Open your refer-a-friend app. Go A to Z.
Then go sell some cars.