Make your referral partners incredibly rich

Effort without reward kills motivation: If your sales team closes 5% of referrals, it takes 20 introductions to get paid vs. 10 introductions at a 10% close rate. If the reward isn’t big enough to make that effort worthwhile, referrers won’t bother. Either lower the barrier by paying for smaller wins earlier in the sales funnel—like qualified leads, booked meetings, quote requests, or showroom visits—or make the 'Deal won' payout big enough that they won’t think twice about putting in the effort to send 20 introductions.